Straight out of the pan it looks like a dark brown. I was worried that it might be too dark.However, it sheers out into a purply brown on my skin when I blend it out with a brush. I usually use it to darken up my lips for a more cherry cola vibe. It’s also good as a blush when you blend it out first. I bought this product last summer and it still has so much product left. I might try her other colors.

Perfection

I actually was looking for something that was similar to the color of Peripera's Ink lip tint in Dry Rose but a little more matte... and Attention was definitely it! Yeah it's a little hard to put the lid back on correctly with the new heart shaped packaging but hint to those that are having difficulty doing it... when putting it back on... put it so the heart is in opposite directions and then twist the lid on.

The color ends up as a dark grey rather than a true black and it needs to be reapplied often. After about 20 minutes it starts to come off. Its very soft and smooth and gives your lips a really beautiful matte finish.