Oh it's lovely. I almost resentfully purchased this initially, thinking all the hype was gimmicky and it might not live up to the claims. But the first day I wore it to work, four co-workers said they liked it, which has never happened to me. It does indeed smell really good - warm, soft vanilla with an almost cinnamon hint to it. I got described as "funnel cake" and "cinnabon" at work. It has a nice scent bubble and still lingered on my skin a bit by the end of the day with no reapplication. I'll definitely be buying another bottle.

Perfect alone or for layering

This is the most delicious, adult, vanilla I have ever smelled. It is beautiful worn alone and what might be the best fragrance I own for layering. I love to wear this with Jasmine Blossom.

Loving the Viral Vanilla!

I have been looking for a vanilla parfume for about a year - since my favorite by a different company got disconnected. I tried several and Viral Vanilla is my favorite by far. Highly recommend!