It almost taste like Fruity pebbles and is sweet. I like the fact it has 120 calories and 25 grams of protein. I only dislike how it’s only 120 calories. It’s not a big big big issue but the Cereal Milk Flavor and Milk Chocolate and other Whey Protein have more calories then Fruity Cereal but you can still reach your goal with this flavor. Overall it’s good for people who like consuming whey protein shakes.