Color Wow Root cover up in all shades stacked (Platinum, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black) on a white background with a red Allure best of beauty Hall of Fame Award

Root Cover Up

2.5K ratings

$34.50
Quantity

1

Description

Why it's WOW
  • Easy, instant, precise: just press, no mess!
  • Temporary color stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons a...

Ratings and reviews

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Annabelle · April 29, 2025

Naturally Beautiful

If you watch the application video on the website first, it is such a simple, mess free process to cover your roots! You won’t be able to tell where the new growth begins. It blends in perfectly with your hair color. Very satisfied with this purchase!

Tracy · 14 days ago

Money saver!

This root touchup by color wow is amazing! It helps me extend my time between going to the salon by several weeks! Very very easy to use and looks very natural.

Debbie · April 17, 2025

Root Cover Up

I don’t do many reviews because frankly I just don’t have time BUT, I love this product. I have thinning hair and my scalp really shows through at my part. With Color Wow’s Root Cover Up, you can’t see my scalp and the best part, it stays on for a few days without reappling! Love it

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