High fruit resistance
The previous lipstick I used lasted about 15 minutes and stained my lips blue. This one lasted several hours and only got majorly disrupted at the end of the day, when I decided to intentionally test it by eating an apple. Even then, only half the lipstick came off. Highly recommend! It also comes in a very cute coffin-shaoed box, so you can give it a proper burial after you use it up. I'm afraid you'll have to buy a tiny tombstone separately, however.