This is the best lip product I have ever used! I will never go back to lipgloss or lipstick. The color is beautiful and it lasts all day. What more could I ask for? I bought a 2nd color not long after I received this one, and I will be back for more!

I kept watching people on

I kept watching people on social media wearing these products, and was a little skeptical, but WOW was I wrong to be. I love the concept, someone is a genius! And the match to my skin tone is shockingly incredible, but there is a lot of variety. I like that this is matte, I can keep it matte or enhance with a gloss. Great job everyone. I plan to be a customer for life. Bonus, thank you for being vegan!

Gorgeous and ACTUALLY lasts all day!

I have recommended this to all my friends. It's really a game changer that lasts all day, never leaves even a hint of a smudge on my Starbucks. Can you picture how pretty the rosy lips of a child is... and then how that fades away as we get older? This is the fixer for that. Even if you want a super natural look with just a touch of foundation and a little mascara, this brings your lips back to it's youthful rosy lip color without wearing any lipstick. Just throw on a bit of chapstick and your ready to roll.