Worth every last of my hard earned money dollars! This is one of the very few matte lip products that doesn't make my lips look like a tooshie button. Does not emphasize the ridges and grooves of my full lips. I love how it dries down softly and has a velvety finish. Does not apply patchy or sticky. Works well with gloss. I can eat/ drink, and it does not smudge all over my face. Does not transfer when used by itself. And the color....I can not speak enough about this well formulated lovely, fierce, romantic, vibrant, versatile blue red . It shines when I use a garnet liner in the corners and shadows of my lips. I will absolutely purchase again .....if it ever restocks more than 30 seconds randomly once a year.