I have been using Viori for years! It's amazing. I will not buy regular shampoo anymore. My kids use it as well. I can't wash my hair frequently, but I can go almost 2 weeks without my hair looking dirty, still easy to style, and so soft. I don't get an itchy scalp ever anymore! I will keep buying these products. Love them! I also love the scent and they are not overwhelming. Sometimes I am sensitive to scents.