This smells amazing like fruit roll ups, but the scent doesn't last at all. As soon as your kiddo is rinsed and dried their hair has no smell. It's not a bad product, but I can't see myself investing in Tubby Todd again because of the price and high free shipping threshold. My kids don't have eczema, so we don't really need a product so sensitive anyway. I'm glad I gave the line a try. My experience wasn't bad in any way, so if my newborn gets cradle cap we would try Tubby Todds product for that. It didn't meet my expectations for the price and comments raving about the smell.