Love this formula, and this shade is stunning on the lips and cheeks (neutral to cool toned red). It is very pigmented, maybe more than other shades, but I enjoy that and know this will last a long time. Can use this shade for all seasons, esp winter.

Easy to take on the go. I like the sheer buildable color. I really like the muted purple. These colors also blend well.

This is everything I thought it would be The color is vibrant but you can also tone it down It goes on very soft and it keeps your lips feeling that way I believe this is a great lip and face product