Little Sleepies Increases Average Order Value With Shoppable Galleries in Shop

The overwhelming majority of the Little Sleepies audience engage with the brand on mobile devices, making up around 90% of all traffic to their online store.

The ability to authentically share user generated content (UGC) in a mobile-first experience is an essential key to the success of Little Sleepies and they've honed this process to a fine art on platforms built specifically for sharing and viewing content.

But in a world where an increasing amount of brands are competing for the attention of their audience, how can Little Sleepies keep things authentic, consistent, and highly converting as they move their customers from platforms made for content to platforms made for commerce?

Using the Foursixty integration in the Shop app has allowed Little Sleepies to keep the customer experience consistent across all platforms. Specifically, Little Sleepies has a new way to leverage their existing marketing strategy and bring their social content directly into Shop with shoppable galleries.

Products can be directly linked to each image in these galleries, with viewers seeing how Little Sleepies pajamas look on real people. They can then quickly add these products to their cart and checkout in only a few taps.

With Shop, Little Sleepies has seen a large portion of their customers connect with their social content on a deeper level and this is resulting in increased average order values in comparison with their other customers. With Shop and the Foursixty integration, Little Sleepies has found a key channel to help continue their incredible success.